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MARKETING SERVICES ARE INTANGIBLE

In my point of view, Services do not have tangible features that will appeal to the consumer’s sense of sight, hearing, smell, taste and touch. Because they are intangible, services are more difficult to demonstrate at a trade fair, to display in retail stores and to illustrate to sample services or to use many other forms of sales promotion. Consequently imaginative personal selling is usually essential in the marketing of services.
A second consequence of intangibility is that buyers are often unable to judge the quality of a service prior to purchase. Reputation of the service vendor then becomes a key factor in the buyer’s decision.

FREE RESERVATIONS

Rome is very nice place to visit it and many people love. The places in Rome are very interesting and enthusiasm. Most of the people in the world want to go to Rome for summer or winter holiday for save their money. Rome is often believed that when purchasing property in Pilgrimage Rome you are not buying a home but rather a way of life. A pool cover is one of the most essential swimming pool accessories as it protects pets, children and visitors from falling accidentally in to the pool when it is not guarded. They are having a plastic cover protects the swimming pool from dirt, ice and debris. The lodging facilities there at Rome are great and all you would need is a proper guide to help you to choose the best lodging place. You get many high exclusive and quality in hotel Barcelona and Rome apartments for your bathroom and pool need. You will get many facilities that the payment transaction is easier with from in hotels where you can like transaction online. To get more details about France just visit the web site above. I suggest you to go to French and doing travel there. But before that it’s better for you to visit this website at WWW. free reservation.com.

MARKETING’S RESPONSIBILITIES

In my concept the business responsibility has traditionally concerned with the relationship between managers and their customers, employees and stockholders. Management had the responsibility of providing customers with a quality product at a reasonable price, the responsibility of providing adequate wages and decent working environment for employees and the responsibility for providing an acceptable profit level for stockholders. Only on occasion did the concept involve relations with the government, and rarely with the general public.
Now the responsibility concept has been extended to the entire societal frame-work. A decision to continue operation of a profitable but air- polluting plant may be responsible in the traditional sense, customers receive an uninterrupted supply of the plant’s products, employees do not face lay offs and stockholders receive a reasonable return on their investment in the plant. But, form the standpoint of contemporary business ethics this is not a socially responsible decision. Similarly a firm that continues to market foods with low nutritional value may satisfy the traditional constraints of responsibility, but it is guilty of questionable behavior in the contemporary perspective.

CUSTOMER – ORIENTATION MARKETING CONCEPT

The basic idea of the marketing concept is to give customers what they want. This means organizations must decide who their target customers are and then conduct marketing research studies to discover their needs and wants. The net result should be the creation of goods and services. The advantage of a customer orientation is so obvious that is hard to understand why the concept was such a break through. However, there has been and still are a lot of organizations that take a very narrow view of their mission. Banks, for I give example, once thought of themselves as protectors of their customer’s money. They hid behind bars and their hours were from 10 to 2 a few days a week. Following the marketing concept, banks have added convenient bank locations that are open for convenient hours for the customers. They have also installed 24 hours banking service and perform other services to better serve customers needs.

PRICE IN MARKETING

Management faces two types of pricing decisions. New products must be priced, and the prices of existing products must be adjusted in the face of competitive, cost and market conditions. Pricing strategies, particularly for new products, are a high level responsibility shared by marketing and other executives. Pricing usually involves more executives form marketing and sales than other corporate areas, but these executives share the responsibility for pricing with other high level executives.
Price is often used to enhance the image of a product, it increase sales through discount pricing, or in combination with promotion, to build future sales. Price is used in different ways by different companies, depending on the role it plays in the overall marketing program. Determining the role that prices should play relative to other marketing mix variables establishes important boundaries and guidelines for pricing decisions.